Frieke Janssens was born in Bruges, Belgium, in 1980. After starting with evening classes in photography at an age of 15, she skipped the pilot or police on a horse option. Photography was her future.
While studying photography at Sint-Lukas Brussels she was mainly interested in lifestyle, sociology and stereotypes, because she felt like she was living in two worlds.
After graduating in 2002, Frieke immediately started with commissioned work, where she tries to tell a story thatʼs fascinating and mostly avoids the clichés, or use them very consciously. She's inspired by different things from paintings, comics or even a real estate website, and works with an eye for detail, humor and surrealism. Her pictures are how she imagines subjects in her head.
Frieke loves the variety of working for cultural clients (FC Bergman, TAZ, ...), editorial clients (DSM, Goedele, ...), big clients (Renault, Nestea, ...), smaller clients (Gaia, De Morgen, ...) & last but not least her personal work. From working alone to a big team back to lonesome.